Secondary Archive: Public launch and promotional campaign

The public launch will take the form of an online webinar. Each project partner will nominate at least one expert, curator, or artist to participate in the Online Launch event. They will share a short statement/presentation outlining their involvement in the project and sharing some insight into the art industry of their country. The presentations will be based on the essays written for the Secondary Archive. We will also invite additional guests. At the last launch, we invited also the representatives of the Visegrad Fund, Manifesta 14 Biennal, Artists from each country and Ukrainian partners and artists. The launch is going to be online, streamed on Facebook and will be available post the event to watch. In addition to the conventional promotion through our partner’s media connections and networks, we will enhance the project launch with the assistance of a PR specialist. They will be responsible for disseminating press releases, facilitating interviews with selected artists when applicable and project representatives, and monitoring media coverage. Through this campaign, our goal is to reach a broad audience by sharing information about the additional content and projects available within the Secondary Archive, such as new curatorial texts and research findings. We will also place a strong emphasis on collaborating with arts-focused media outlets both locally and internationally to boost awareness and support for the project. https://www.facebook.com/katarzynakozyrafoundation/

4. Presentation of the results of the project on the occasion of the Arbor Conference in Brno

The results of the IVF Planting Our Future project will be presented during the annual Arbor Conference organized in Brno in Open Gardens and the headquarters of Nadace Partnerstvi. The place of the conference is itself a model example of the most energy-efficient office buildings in Europe. It saves water, energy, recycles, reduces environmental impact; the area is an example of high-quality urban planning and responsible modernization of the city with an almost zero carbon footprint. The Conference gathers around 60 participants from the public sector, private sector and academia, including representatives of companies, schools, non-profit organizations, municipalities, cities and farmers and the Ministry for Environment. It is focussed on exchanging experiences and knowledge on planting and tree care, including the topic of after-care of plantings. During the Conference experts from Czechia, Slovakia and Poland will share with the public the results of the IVF Planting Our Future project in a form of panel discussion. The Conference will be accompanied by the meeting of project partners. www.sazimebudoucnost.cz/setkani-partneru

Study tour

The purpose of the study tour is for the project partners and the CCI players from their city to learn about the cultural life in Rzeszów (Poland), to visit the most important cultural sites in Rzeszów, and to build professional relationships. Part of the program is a networking event to which the participants of the Rzeszów CCI sector are invited, and which provides an opportunity for the guests to learn about the experiences and challenges of the Polish CCI sector, and to start a discussion on the development of common solutions. The study tour lasts two days (one night), the program is approved by the project partners in advance based on the proposal of the Rzeszów partner. www.sixagon.hu/visegrad-eng